Case Study / 01
AP Beauty Studio
AP Beauty Studio moved from a booking link to a polished digital presence built for trust, discovery, and repeat client engagement.
Live LinkOverview
Project Context
AP Beauty Studio already had online booking through Vagaro, but the brand had no professional website or cohesive identity to frame the experience. The build created a complete digital presence around the salon: a premium website, a gallery-led presentation, clear booking paths, and automated client follow-ups through WhatsApp.
Process
How It Was Built
The build started with the salon’s existing brand — a teal and gold identity — and translated it into a cinematic, gallery-led web experience designed to make the space feel as premium in person as it does online. Every path to booking was streamlined toward Vagaro, the salon’s existing system, rather than replacing it.
Once the site was live, focus shifted to retention: an automated WhatsApp flow was built to reach clients after their visit and encourage reviews, running on a schedule without needing manual input from the salon. The result is a site that keeps working for the business after launch, not just at it.
1 week
Timeline
Vagaro
Booking
Automation
Scope
What We Delivered
- 01Custom website design & development
- 02Brand identity direction
- 03Vagaro booking integration
- 04WhatsApp automation for client follow-ups
Challenge
The business needed to look established before a client ever clicked book. Without a dedicated site, the experience depended too heavily on third-party booking pages and scattered social proof — there was no single place for a first-time visitor to build confidence before booking.
Approach
The project focused on a cinematic beauty-forward website with a clear gallery, polished brand direction, and a direct Vagaro booking integration. WhatsApp automation was added to support client follow-ups and keep engagement moving after key interactions. Beyond the initial build, an automated review-request system was layered in through WhatsApp, reaching clients after their appointment without requiring manual follow-up from the salon’s team.
Outcome
AP Beauty Studio launched with a professional web presence and a live WhatsApp automation flow for client engagement. The final experience gives visitors a stronger first impression, a cleaner path to booking, and a more credible brand touchpoint. The automation has continued generating measurable engagement well past launch, turning a one-time project into an ongoing growth channel for the business.
Results
Impact
25+
New Google reviews in the first month
Driven by automated WhatsApp review requests sent after each appointment.
1000+
Monthly visitors
Organic-search-driven traffic to the new site.
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